MEet the team
Pin Goh is a Cultural Engagement Specialist, with a passion for creating experiences that incubate and inspire ideas for continually expanding the Singaporean cultural identity. With a firm foundation in Business and Marketing, she founded The Local People in 2014, taking open approaches to what educational curriculum/structure/environments are expected to look like. Known for their spatial and cultural activation projects, The Local People customises their approaches depending on the clients needs.
Pin enjoys working with retail and commercial property owners, property management and government bodies on creating events that are catalysts for community outcomes and social impact for not-for-profit organisations.
Yawen took a while to find what she’s good at – writing. From copywriting to PR stints, she decided on her career after two years as a food writer in a local magazine. Still freelancing as a writer, she’s learnt to tell stories in another way: through experiential events.